The influence of Standard of Thinness for Woman in the Contemporaneity

Abstract

The present investigation introduce as central theme the standard of thinness for woman in the Brazilian society, what is the main model of beauty to be followed in contemporaneity. Has as aim to understand the social and cultural factors which contributes for the standard thinness become a instrument of subjective discipline on the female gender bodies. The methodology employed was the narrative literature review, of qualitative stamp and thematic content analysis. The results founded referred to the mode of construction of the female gender and how it participates in the social and cultural process of submission to the ideal of beauty researched. Also was founded that to the woman is reserved a place of inferiority compared to man and was questioned the health concept toward to the fat body. Besides that, was investigated how the discursive practices maintain the social place attributed to the feminine and the role of hegemonic media in the construction and naturalization of the standard of thinness, using the habitus and social representations for this purpose. In this way, it was concluded that the hegemonic media contributes to reaffirmation of the female place of submission and for the imposition of the thinness standard to her, by means of the agencyment of the feminine desires. The feeding act, in this context, becomes restrictive for the woman obtain this beauty ideal and for purify yourself of your sins. With this study, it is expected to contribute to gender studies, further expanding this area of research.